Polaroid is back!

I wrote a few month back about Polaroid coming full circle.

It seems that today, on the 80th anniversary of the original Polaroid company by Edwin Land, the idea is coming to fruition, as Polaroid Originals is born. Dedicated to instant film photography Polaroid Original offers a new instant film camera, the OneStep 2, and its companion film the i-Type. Along this, they offer film for the vintage 600, Spectra and SX70 Polaroid cameras.

The OneStep 2 looks like a modern version of the Polaroid OneStep with a built in rechargeable battery (via USB).

The i-Type film looks like Polarod 600 film pack, but cheaper. Although the OneStep 2 accepts 600 film packs, but the cheaper i-Type can’t be used in vintage Polaroid 600 cameras.

At USD99, the OneStep 2 is reasonably priced. USD15.99 for an 8 exposures film pack is a bit on the expensive side compared to Instax, but cheaper than Impossible Project film. Also, it seems that the price for the vintage formats has been lowered too. Let’s hope that this be successful to allow the R&D to reduce the cost as they scale up the business.

Impossible Project is no more. Vive Polaroid Originals.

The Fujifilm Baby box

At a time where people mostly use digital cameras for family pictures, with phone becoming more and more the prevalent tool to snap family memories, Fujifilm is trying to bring the instant film back to fashion, outside of the niche market by offering the Baby Box as Tokyo Camera Style is telling us back in November. The Baby box is meant to help you document the early days of your child.

The box encourages parents to take a photo of their child every day to document their first year of life. Rather than just a bunch of digital files on their mom’s iPhone, these lucky kids will actually end up with an actual album of actual photographs to look back though for the rest of their lives.

Let’s hope people realize the importance of the physical picture that generations discover in shoe boxes and albums – and don’t require the complicated maintenance that electronic archive need.