NONS instant cameras

I just learned about the NONS SL42, a SLR for Instax Mini film. It’s a US$399 camera, currently out of stock. It has an passive EF mount, a light meter and shoots Instax Mini film.

After reading a few reviews from Emulsive and Phoblographer, this feel it might be a winner. The camera has its quirks, but then the Fujifilm Instax also do, differently.

So why a NONS instead of the Fujifilm cameras? Controls, controls, CONTROLS!

The Fujifilm Instax camera only have auto exposure, some with “creative” modes. Also their lens isn’t very fast, stopped down at f/12.7. With the NONS you get to have much faster and interchangeable lenses. The passive EF allow Canon EF lenses (wide open only) and, with adapter rings, you can use Nikon F, Pentax K, Contax CY and M42 lenses. These adapted lenses offer a tremendous quality for an affordable price on the used market, and with the faster aperture the possibilities are broader..

You can read an interview of the team on phoblographer.com about the design of the SL42. It explain that the number 42 isn’t about the answer to life, universe and everything, but rather because the original plan was to release a camera with a M42 mount, the screw lens mount one used on original Pentax SLR and that other camera makers adopted. It also explain why the switch to EF mount, which is the mechanical mount that presented the best versatility in term of further adaptations, and the story behind the NFE (NONS Format Extender).

I was getting excited. It’s out of stock ; turns out it’s no longer made.

The good news is that NONS decided to followup with the SL645 and SL660 cameras. While the SL645 still take Instax Mini, the SL660 takes Instax Square. At US$499 and US$599 respectively they are a bit more pricey. These new models seems to improve a lot. You pick one over the other depending on the format you want to shoot. There is even a back for Instax Square to use on an Hasselblad CM.

The idea of a more sophisticated camera that supports Instax film isn’t new.

When the Polaroid was created, the goal was to offer instant pictures at a time where even 1 hour photo was a pipe dream. So much that today the term “Polaroid” is still commonly associated with instant photography, even though the company died and later was reborn. The process was used in various areas, from identity pictures, to test shots for exposure in the studio, to document reproduction or slide show preparation. The idea of using a Polaroid on an Hasselblad isn’t some sort of sacrilegious practice, it actually was part of the workflow. Setup the shoot, test the exposure with a Polaroid back and then once everything is fine go one with using the regular film.

Instax becoming popular, the choice of Fujifilm cameras is definitely in the space of consumer: inexpensive and all automated. So alternative started to appear. For example the 2016 MINT InstantFlex TL70 is a dedicated TLR that shoot Instax Mini and comes at US$399. Also Lomography has a range of Instax cameras supporting the Lomographic style, as well as Lomo Graflok, a back for large format. While relegated into a corner product category of what I would call novelty, they represent an incredible venue for creativity associated to the medium of instant photography, and fill the niche of photographers looking for a more flexible tool.

New Instax camera, new instax frames

Some new Fujifilm Instax.

The boring:

Instax Mini 40 is just another Instax Mini camera. A look reminding us of the Instax Mini 90 more than the other Instax Mini, but with little settings (4). For CAD$130 it’s on the higher end price range. Still, nothing in sight for more serious photographers ; I see no reason to get one while I have a Mini 90.

The thing I can get behind:

Fujifilm also announced a new frame design for Instax Mini film. Frames are the novelty part of Instax Mini where you have frames around the picture that are not white. Black borders have been around, as well as other novelty for which I might not be their target demographics. This new contact sheet frame brings contact sheet film-like border, something the various “effect” phone apps have had. No sprocket holes, but the film name and a frame number printed in yellow. For once I can really get behind this novelty.

The latter come bundled with the former in a CAD$140 bundle.

To be released April 21st 2021

Instax hack: Wide/Square adapter

Keigo Moriyama on Emulsive explains How to shoot Instax Square in an Instax Wide camera:

One of the characteristics of these [instant film] cameras is that we can choose only one format for one camera.

[…]

The adapter design is a really simple one. Just a few rectangular shapes extruded here and there to fit in both wide and square format.

Keigo then demonstrate the prototype in a video:

It’s interesting to see all the hacks around Instax cameras.

Instax hacks

PetaPixel has two articles about hacks on top of the Fujifilm Instax instant camera.

An Instax Camera with the Leica M lens: a prototype using the SQ10 as a base, where the M lens mount replaces the lens, to produce square images. The hybrid model of small sensor and Instax printer make this work, as the coverage of an M lens is insufficient for even Instax Mini. Still the image quality is seriously limited by the quality of the sensor and the “printer”.

Combining a Hasselblad 500 and an Instax Mini 9: the Instax mini act as a film back for the Hasselblad.

We were really happy with our first tests. The full frame of the film is exposed and the images are sharper than we’ve ever seen on this type of film. There are still a few ongoing issues with light leaks and with focusing because of the slight difference in focal plane length.

Interesting to see the creativity in that area.

The Fujifilm Baby box

At a time where people mostly use digital cameras for family pictures, with phone becoming more and more the prevalent tool to snap family memories, Fujifilm is trying to bring the instant film back to fashion, outside of the niche market by offering the Baby Box as Tokyo Camera Style is telling us back in November. The Baby box is meant to help you document the early days of your child.

The box encourages parents to take a photo of their child every day to document their first year of life. Rather than just a bunch of digital files on their mom’s iPhone, these lucky kids will actually end up with an actual album of actual photographs to look back though for the rest of their lives.

Let’s hope people realize the importance of the physical picture that generations discover in shoe boxes and albums – and don’t require the complicated maintenance that electronic archive need.