I wrote a few month back about Polaroid coming full circle.
It seems that today, on the 80th anniversary of the original Polaroid company by Edwin Land, the idea is coming to fruition, as Polaroid Originals is born. Dedicated to instant film photography Polaroid Original offers a new instant film camera, the OneStep 2, and its companion film the i-Type. Along this, they offer film for the vintage 600, Spectra and SX70 Polaroid cameras.
The OneStep 2 looks like a modern version of the Polaroid OneStep with a built in rechargeable battery (via USB).
The i-Type film looks like Polarod 600 film pack, but cheaper. Although the OneStep 2 accepts 600 film packs, but the cheaper i-Type can’t be used in vintage Polaroid 600 cameras.
At USD99, the OneStep 2 is reasonably priced. USD15.99 for an 8 exposures film pack is a bit on the expensive side compared to Instax, but cheaper than Impossible Project film. Also, it seems that the price for the vintage formats has been lowered too. Let’s hope that this be successful to allow the R&D to reduce the cost as they scale up the business.
Impossible Project is no more. Vive Polaroid Originals.