The tl;dr: Fujifilm announced the instax mini Evo Cinema: a movie camera shaped Instax mini Evo camera.
That means it is a digital camera that directly print on Instax mini. But the rest feels very gimmicky:
– record short videos (up to 15sec) and then print a thumbnail with QR code to share it with other.
– the “Eras Dial”: it’s like a film simulation dial but for time period specific effects, including with the audio.
Most of it requires the use of the associated mobile app.
The ergonomics look interesting, with a grip allegedly inspired by Fujifilm own FUJICA Single-8 movie camera (an 8mm film movie camera from 1965) and a viewfinder attachment to turn the small rear LCD into an EVF. Seriously Fujifilm, make this a proper movie camera that can do 4K and you get my money.
It feels like we are being punked by Fujifilm. The fact that there are very few articles (no review) and very few videos on YouTube about it is either that Fujifilm didn’t send the camera to influencers. Even the Fujifilm corporate channels are light on content with only a video in Japanese. Reading closer what Peta Pixel knows, it seems that the instax mini Evo Cinema is set to be released in Japan, with an unknown prices and international availability.

