X-Half on sale, is it a signal to the end?

In Canada the Fujifilm X-half is CA$140 off. South of the border it’s US$200 off. (Did I miss where the loonie is more than a US dollar?) The promotion was even extended, which probably indicate they want to move more of it.

Also, in the US at Adorama, you could get a X-Half for free with a X-T5 kit. That’s quite a big gift. Albeit I can’t find it anymore so it’s possible the promo is over.

Now the question about the discount and promotions: is the X-Half selling that bad? I still can’t get the X-E5 + 23mm in black after like 7 month on the wait list but they have enough X-Half for a firesale. I know it’s not a simple move this here to produce more, but Fujifilm seems to be very off with the demand.

News: instax mini Evo Cinema

The tl;dr: Fujifilm announced the instax mini Evo Cinema: a movie camera shaped Instax mini Evo camera.

That means it is a digital camera that directly print on Instax mini. But the rest feels very gimmicky:

– record short videos (up to 15sec) and then print a thumbnail with QR code to share it with other.
– the “Eras Dial”: it’s like a film simulation dial but for time period specific effects, including with the audio.

Most of it requires the use of the associated mobile app.

The ergonomics look interesting, with a grip allegedly inspired by Fujifilm own FUJICA Single-8 movie camera (an 8mm film movie camera from 1965) and a viewfinder attachment to turn the small rear LCD into an EVF. Seriously Fujifilm, make this a proper movie camera that can do 4K and you get my money.

It feels like we are being punked by Fujifilm. The fact that there are very few articles (no review) and very few videos on YouTube about it is either that Fujifilm didn’t send the camera to influencers. Even the Fujifilm corporate channels are light on content with only a video in Japanese. Reading closer what Peta Pixel knows, it seems that the instax mini Evo Cinema is set to be released in Japan, with an unknown prices and international availability.

December 2025 Links

Fujifilm

Shall We Talk About the Fujifilm X-Pro4? — Kevin Mullins talk about his expectations for the Fujifilm X-Pro4. In 2024. End of 2025 and we haven’t heard of anything.

Ross’s Fujifilm Recipes — Ross and his JPEGs has a bunch of Fujifilm recipes.

Winter Chrome — Just another film recipe.

X-E5 x FS RECIPE: Ben Savage — Fujifilm X story giving 3 film recipes.

X-E5 x FS RECIPE: Davide Gazzotti — Another Fujifilm X story with file recipe.

Panasonic

Digital Kodacolor 200 is Here. And It’s Beautiful — Lumix LUTs are Panasonic answer to Fujifilm film simulations / recipes. This one is for Kodacolor 200.

Kodacolor 200 — The original link for the one above from Ross and his JPEGs. Ross has many other recipes for Lumix, including conversion of other Fujifilm recipes (from the community). And the Fujifilm ones above.

DIY

This Photographer Built an Awesome Medium-Format Rangefinder, and So Can You — 3D printing has a great potential.

Misc

What Bruce Davidson Taught Me About Street Photography — Frederik Trovatten talks about Bruce Davidson, New York based photographer know for his colour scenes from the New York subway in the 80s.

A couple of years with the Minolta P’s — A review of the Minolta P, and “panoramic” format 35mm film point and shoot, from someone who shoot the TX-1 or X-Pan regularly.

X-E5 is still unobtainium

So I have a request for an X-E5 in black with a XF 23mm f/2.8 kit on a wait list at a Canadian retailer. It was days the announcement that I was put on the list. So I should be pretty much on top of the list. Turns out the camera in black is “back ordered” and the silver model comes in more often. I definitely want it in black.

At that pace Fujifilm will announce the X-Pro4 (whatever name the X-Pro3 successor will have) before I can even get an X-E5 in black.

November 2025 Links

Film news

DPReview just confirmed that Eastman Kodak has resumed direct sales of consumer film after more than a decade — This following the release of Kodacolor and the repackaing of both Gold 200 and Ultramax 400.

Trying Aerocolor — Erica Fustero tries Kodak Aerocolor that is sold only by the brand respooling it, even though most of them don’t say it. It’s a 100 ISO colour negative.

Fujifilm

The Complete History of Fujifilm X and GFX Cameras — An almost up to date timeline of the Fujifilm X and GFX line.

Leica

Pope Francis’ One-of-a-Kind Leica Sold for Nearly 100x Its Estimated Value — It’s not a camera that will shoot a lot if at all. It should be noted it’s a film Leica M, not a digital one. It’s serial number 5000000 (five million) so is the Noctilux 50mm f/1.2. It sold for €6,500,000 (instead of the €60,000 estimated)

Pope Francis’s Leica M-A set sells for 100 times its estimate at Leitz Photographica Auction — Same thing but this article also mention the bsck-up Leica M3 of the one gifted in 1958 to Queen Elizabeth II by the President of the Federal Republic of Germany. It sold for only €156,000.

A closer look at some of Queen Elizabeth II’s favorite cameras — The Queen used many cameras. Including one similar to the M3 mentioned above.

Other

Digicams: The Cameras of the Modern Digital Rebellion — About that trend of using old digicams…

Fujifilm GFX 100RF Fragment Edition

Fujifilm still has supply issues where the X-E5 is still hard to find (still waiting on my notification from the retailer).

But now they announce a special edition of the GFX 100RF… a special collaboration with Japanese musician and fashion designer Hiroshi Fujiwara

Beside a few more specially designed accessories and finishes, like a leather strap, the camera is the same as the GFX 100RF, albeit with a higher price tag. On this special edition camera the Monochrome film recipe (and its filtered variants) is being replaced by the FRGMT BW recipe.

From Fujifilm, here is the official FRGMT BW FS Recipe:

– Film Simulation: ACROS
– Grain effect: Strong, large
– Tone Curve (Highlight): +4
– Tone Curve (Shadow): +2
– Sharpness:-4
– High sensitivity noise reduction:-4
– Clarity: +5
– Exposure compensation: +1/3

To get one you’ll need to reserve it starting 20th Dec 2025 at 11:00 (likely Tokyo time), and a lottery will attribute the very limited number and the price of ¥998,000 (including taxes). The regular version is sold for ¥822,200 at Yodobashi, making this about CA$1500 more.

Link: both eyes open – nine years with the Fujifilm TX-1

both eyes open – nine years with the Fujifilm TX-1 is an updated version the long term review I already mentioned last year.

The Fujfilm TX-1 (or its Swedish sibling the XPan) is still on top of my wanted camera list. The problem is more that it calls for a hefty price, which, despite being simple in operation, remains a fairly complex camera that will be hard to repair.

I still haven’t gotten a proper solution for shooting 65:24 either on film or digital.

New Fujifilm X-T30 III and XC 13-33mm

Also today were announced the new Fujifilm X-T30 III and the XC 13-33mm F3.5-6.3 OIS.

The X-T30 III is just a refresh of the X-T30 II from 2021, the entry level X-series body. Added is the new processor on top of the X-Trans IV sensor, bringing it in par with the X-M5 and X-S20, with updated auto focus and video capabilities.

From the control changes, the left dial is no longer used for drive. but instead is, like on the X-T50 and the X-M5, the film simulation dial, with support for film recipes as introduced by the X-E5. Still hoping for a firmware update doing this on the X-M5.

It also adds direct printing support to the Instax Link printers as well as the associated “crops” for the Mini, Square and Wide formats. Fujifilm, can we get a firmware update to do that on the X-M5 and X-E5 ?

This camera comes optionally with the new XC 13-33mm F3.5-6.3 OIS that replaces the XC 14-45. A bit wider, and shorter, slower at the long end, and it dropped the power zoom.

Shipping in November 2025 body only for CA$1249, or in December as a kit for CA$1449, in three different colours, Silver, Black and Graphite.

DPReview: Fujifilm X-T30 III adds fresh ingredients to familiar recipe.

Fujifilm product page.