Yashica is not back

As I guessed a year ago, Yashica isn’t back. Petapixel has reports that Yashica’s ‘Unexpected’ Y35 Camera is Worse Than Anyone Expected

While the concept may be novel and fun for people yearning for the look and feel of film cameras while having the convenience of digital, execution appears to have been lacking.

I personally didn’t believe the idea was any good. It seems that it is not even good in its making.

Is Yashica back?

Usually a question as the headline means a “no” as an answer. This time as well.

Last month, Yashica teased us about their comeback.

Today, they announced the Kickstarter for digiFilm™, already funded in less than 24h.

In both appearance and sensation, YASHICA Y35 recaptures the joy and meaning of analogue-photography but eliminating the time and expense required for film development.

A cheap digital camera (plastic body), 14 megapixel 1/3.2″ sensor, optical viewfinder, 35mm equivalent f2.8 lens, no screen, no edit, with a system called digiFilm™ to load “presets” onto the camera. And to fool you, one has to needlessly “wind” the camera up before starting to shoot. Each of these digiFilm™ cost money (~USD$18) and they provide different ISO, colour, or even aspect ratio.

Looks like a novelty gadget, not something that will make Yashica serious choice like it once was.

Underwhelming.