Is Yashica back?

Usually a question as the headline means a “no” as an answer. This time as well.

Last month, Yashica teased us about their comeback.

Today, they announced the Kickstarter for digiFilmâ„¢, already funded in less than 24h.

In both appearance and sensation, YASHICA Y35 recaptures the joy and meaning of analogue-photography but eliminating the time and expense required for film development.

A cheap digital camera (plastic body), 14 megapixel 1/3.2″ sensor, optical viewfinder, 35mm equivalent f2.8 lens, no screen, no edit, with a system called digiFilmâ„¢ to load “presets” onto the camera. And to fool you, one has to needlessly “wind” the camera up before starting to shoot. Each of these digiFilmâ„¢ cost money (~USD$18) and they provide different ISO, colour, or even aspect ratio.

Looks like a novelty gadget, not something that will make Yashica serious choice like it once was.