Polaroid is going full circle. Petapixel tells us that Polaroid is being Acquired by The Impossible Project’s Largest Shareholder.
To put this into context, The Impossible Project is the company that was founded to produce Polaroid compatible instant film after it was end-of-life. It was a hard task as they needed to reinvent it, and to that effect bought from Polaroid their last factory in the Netherland. On the other hand Polaroid, the company that was synonymous of instant photography, went bankrupt and ended up being just a brand selling electronics. It is only recently that the owner of the Polaroid brand started to sell Polaroid branded instant film products, dubbed Polaroid 300, based on Fujifilm Instax Mini 7.
The bigger irony is that the Fujifilm instant film technology was only allowed to exist with licensing agreement from the original Polaroid after Kodak lost big in a lawsuit.
To summarize the history:
– Polaroid invent instant film.
– Kodak develop instant film and get taken down by Polaroid.
– Fujifilm, in light of this, settled with Polaroid.
– Polaroid goes bankrupt.
– Polaroid stops instant film.
– Impossible Project starts from the ashes of Polaroid technologies and manufacturing to manufacture and sell film for Polaroid 600 and Polaroid SX70 cameras.
– Fujifilm Instax thrives.
– Polaroid is just a brand, that changed hands more than once, used to sell many things.
– Polaroid sells rebranded Fujifilm Instax Mini 7 as Polaroid 300.
– Impossible Project release their first instant camera the Impossible Project I-1.
– The Smolokowski family, who purchased a large stake of Impossible Project, is now buying the Polaroid brand.
Now, while one can’t speculate of what will happen, it seems that Polaroid has now come full circle. I do believe that leveraging the brand and distribution network for Impossible Project would make sense to expand the instant photography business.
If you are interested in the story of Polaroid, I can’t recommend enough Christopher Bonanos’ book Instant: The Story of Polaroid.
FINALLY, Pentax (Ricoh) announce a full frame DSLR.
Pentax is finally in the full frame DSLR game. Ricoh today announced the new Pentax K-1, a camera that it claims “offers innovations not available in any other DSLR.”
Not sure about the “first in a DSLR” gimmicks though, nothing ground breaking from this camera except that it takes K-Mount — a decade later. As mentioned on twitter by @lamlux, the innovation is HDR on knob….
WEX photographic hands-on review:
On paper, the K-1 continues the long-held Pentax tradition of delivering an excellent and well-rounded feature set at a reasonable price – very reasonable when you consider the asking prices of similar models at launch.
Today, in Misrata, Libya, two photographers were killed and two other were wounded. This should remind us how these men and women put their life at risk to bring us images of what is happening around the world, to show us how people fight for their freedom or for other’s. They’ll be missed and may they not be forgotten.
From the Denver Post :
British-born Tim Hetherington, co-director of the documentary “Restrepo” about U.S. soldiers on an outpost in Afghanistan, was killed inside the only rebel-held city in western Libya, said his U.S.-based publicist, Johanna Ramos Boyer. The city has come under weeks of relentless shelling by government troops.
Hetherington tweeted Tuesday: “In besieged Libyan city of Misrata. Indiscriminate shelling by Qaddafi forces. No sign of NATO.”
Chris Hondros, a New York-based photographer for Getty Images, was seriously injured and was on a respirator at Hikma Hospital. Doctors told The Associated Press that his condition was critical.
The two other photographers – Guy Martin, a Briton working affiliated with the Panos photo agency, and Michael Christopher Brown – were treated for shrapnel wounds, doctors said.
and from the New York Times
BENGHAZI, Libya — Tim Hetherington, a conflict photographer who was a director and producer of the Afghan war documentary “Restrepo,” was killed in the besieged city of Misurata, Libya, on Wednesday, and three photographers working beside him were wounded, one fatally, when they came under fire at the city’s front lines.
Chris Hondros of the Getty Images photo agency died later of devastating brain trauma.