You just announced the 6D MkII to update the aging 6D. Nice. Flip screen, dual pixel AF (which mean fast auto-focus in live view mode including video), you got in with the programme. No 4K video, WHAT?
When you released the 5D MkII in 2009, you put the video mode and led the industry and it was so good that it was used to film major TV features. You improved it and spread it through the whole range of EOS DSLR including the entry level Rebels. The 80D is one of YouTube content producers favourite, with a great auto-focus, the flip screen, while still only 1080p.
I know the 6D MkII is a camera for photographers and is definitely not targeted at those that make a living out if it, no doubt about that. But not differently than the 80D. So why not offering 4K for video? I’m sure you are eager to sell one of these EOS Cinema, or more 5D MkIV or 1D that are so much more expensive, but people might actually go with the similarly priced Sony, that has adapters for EF lenses and do 4K. You should disrupt yourself, otherwise you will be disrupted. You could have a very attractive camera for video creators that can’t really or don’t really need an EOS Cinema.
Also let’s talk about the EOS-M or the G series (the G7X MkII in particular), I really hope you next iteration will have 4K. Even Nikon has a 4K compact camera in the same range of the G7X MkII, for less money. Sony has the RX100M5. Even the M4 and its problem did 4K.
And I’ll be honest, had you put 4K on the 6D MkII, you’d have my pre-order right here. Instead maybe I’ll stick to Fuji X series.